Eufic : « The CLYMBOL project : how health-related claims and symbols impact consumer behaviour »

« A cutting-edge research project comprising research institutes and communication experts across Europe has set out to study the role of health-related claims and symbols in consumer behaviour.

One of the goals of CLYMBOL is to understand how claims and symbols appear on food and drink products, in their context, and how this information can help guide consumer behaviour. In addition, a toolbox will be produced to support guidance in measuring the impact of claims and symbols on understanding, purchase and consumption behaviour. Findings will be used to design better communication activities and draw implications for policy makers and the European food industry. »

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