Guidance on Comparative Nutrition Claims

The Food and Drink Federation (FDF) has published first of its kind Guidance on Comparative Nutrition Claims. It provides detailed best practice guidance on the requirements and appropriate wording for comparative nutrition claims to be used in the labelling and advertising of food and drink products.

Comparative nutrition claims stipulate a difference in the quantity of a nutrient or energy value such as increased or reduced nutrients, reduced calories, or use of the term ‘light’, when compared to products already available on the market. The guidance also describes non-permitted comparative nutrition claims but does not cover non-nutrition comparative claims such as ‘30% more fruit’.

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