Healthy Through Presence or Absence, Nature or Science?: A Framework for Understanding Front-of-Package Food Claims

Food products claim to be healthy in many ways, but prior research has investigated these claims at either the macro level (using broad descriptions such as “healthy” or “tasty”) or the micro level (using single claims such as “low fat”). The authors use a meso-level framework to examine whether these claims invoke natural or scientific arguments and whether they communicate about positive attributes present in the food or negative attributes absent from the food.

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