This guidance is given in the form of an inventory of specific actions extracted and adapted from existing marketing codes for food and beverages, including alcoholic beverages, and that can inspire future codes. The toolkit also addresses current challenges with regard to digital marketing and offers some insights on potential solutions. The EU Member States can use the checklist and the practical guidance to update their codes for restricting marketing of food, non-alcoholic, and alcoholic beverages or introduce new ones.
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